Resume

Yvonne H. Tran Resume

EDUCATION

BOSTON UNIVERSITY (Boston, MA)
M.S., Mass Communication: Applied Communication Research
Awarded Boston University Merit Scholarship
Coursework included: Quantitative research design, sampling/measurement techniques,
statistical analysis, market research, mass media theory, & public relations practice

UNIVERSITY OF CALIFORNIA, SAN DIEGO    (La Jolla, CA)
B.A., Communication with departmental honors, cum laude, Phi Beta Kappa
Minors: Health Care- Social Issues & Environmental Studies
Honors Thesis (Advisor: Dr. Dan Hallin): “Protest ‘Happening Now’: The Strength of Weak Ties, the Public Sphere and Collective Action on Facebook”

EXPERIENCE
THE SIMON FAMILY FOUNDATION (San Clemente, CA) July 2016 - Present
Senior Program Coordinator

Provide college access support and mentorship for high-achieving, first generation students so they can succeed in graduating from a 4-year university.
Create, organize and facilitate events and curriculum that develop students holistically and prepare them for college (e.g., parent-student orientation, college tours, leadership conferences, college counseling, etc.).
Act as the primary liaison between the Foundation, Southern California school districts and high schools, community partners, and students.

VIET FILM FEST 2016 (Santa Ana, CA) November 2015 - April 2016
Co-Director

Inspire and drive strategic direction and growth of Viet Film Fest
Represent the mission and vision of VAALA with donors, government, foundations, sponsors, and the general public.
Provide creative direction and oversight of festival programming.
Manage donor development, marketing, and fundraising in collaboration with the board and staff.
Maintain oversight of operations and budget to ensure prudent fiscal management of festival.
Responsible for HR activities including, staff recruitment, training, and evaluation.

INTERTREND COMMUNICATIONS, INC. (Long Beach, CA) February 2015 - October 2015
Strategic Planner

Lead campaign strategy development for business and nonprofit clients, specializing in Asian American consumer markets.
Conduct thorough analysis of data to draw consumer insights, develop communication recommendations, and tell a compelling story to various audiences.
Work closely with Creative, Connection Planning, Media, and Account Service teams to ensure strategic alignment in marketing campaigns.
Lead the design, implementation, and reporting of consumer research projects.
Act as the agency’s “Social Pulse” – monitor, interpret, and share cultural and social trends relevant to the business.
Clients included Toyota, Chase Bank, AT&T, Covered California, and State Farm.

UC IRVINE (Irvine, CA) March 2013 - February 2015
Multimedia Consultant, Libraries (Multimedia Resources Center)

Serve as technical consultant on multimedia, video, and audio productions for UCI faculty, students, and staff.
Provide customer service to UCI patrons at circulation desk. Install and troubleshoot multimedia software and hardware.
Process materials for class showings, loan requests, and course reserves.
Projects include: Customer Service Training and Library STARs Organizing Team; Developed & taught multimedia workshops for UCI patrons; Copywriter for library marketing materials; Diversity Development Program Certification

BOSTON UNIVERSITY (Boston, MA) September 2012-January 2013
Research Assistant, College of Communication

Conducted literature review and synthesized findings for a book on survey measurement techniques by Dr. Michael Elasmar, Director of the Communication Research Center at Boston University

BOSTON UNIVERSITY (Boston, MA) September 2011- January 2013
Research Assistant, School of Management

Filmed, edited, and cataloged media used for faculty and pedagogical development for Dr. Jack McCarthy from the Department of Organizational Behavior.
Researched innovative teaching modules involving new technology.
Projects included: Smart Classroom Survey Design and Analysis of new education technology; Creation of educational videos for teaching teamwork in the business world; Standard operating procedures for research assistants

BOSTON UNIVERSITY (Boston, MA) September 2011- January 2013
Teaching Assistant, College of Communication

Taught a weekly discussion section of 18-23 undergraduate students for an Intro to Communication (COM 101) course.
Evaluated student performance, issued grades, and served as academic support.

CISION GLOBAL ANALYSTS (Portsmouth, NH) May 2012 - August 2012
Intern, Summer Analytics Team (Cincinnati)

Coded news media content in support of global PR measurement and analysis for a multinational consumer goods company.
Monitored and edited broadcast news content into video compilations sent to top management for in support of decision-making processes.

UC SAN DIEGO (La Jolla, CA) August 2009 - June 2011
Senior Digital Media Reserves Assistant, Arts Library

Performed advanced video capturing, editing and encoding of analog/digital video and audio sources for educational and archival purposes.
Utilized HTTP/FTP/SSH protocols to upload files onto servers for class streaming.
Assisted Digital Studio Manager with tracking mistakes and generating quarterly statistics.
Projects included: Digitizing and Cataloging inSite archives; Digital Media Streaming Reserves; Analog and International Digital Transfers

PROJECT CONCERN INTERNATIONAL (San Diego, CA) June 2009
Video Editor

Created a 2009 HIV/AIDS Africa Conference into a 30-minute promo video sent to sponsors and posted on website.

RESEARCHWORKS, INC. (San Diego, CA) July 2009 - September 2010
Intern

Researched and developed grant proposals for health-communication products. In-house videographer and editor for focus group training.

ELEPHANT GREEN PROJECT (Irvine, CA) June 2008 - September 2008
Summer Research Intern

Researched environmentally-sustainable practices and products that were compiled into a green guide for businesses and homes.

UC SAN DIEGO (La Jolla, CA) October 2008- June 2009
Administrative Assistant, Bioengineering Student Affairs

Performed clerical tasks in support of the student affairs staff. Served as a liaison with other campus departments.

ADVANCED MEDICAL OPTICS (Santa Ana, CA) July 2007 - September 2007
Data Entry, Complaint Department

Updated and revised complaint information in computer databases. Maintained complaint patient filing and mailing system.

SKILLS

Language
Vietnamese (Fluent); Spanish (Basic)

Computer Applications
Administrative: Microsoft Office Suite (Word, Powerpoint, Excel, Outlook, Access, Publisher), Salesforce
Multimedia: Final Cut Pro, iLife Suite (e.g., Keynote, iMovie, iPhoto), Adobe Creative Suite (e.g., Photoshop, Premiere), Sound Booth, Peak Pro, Audacity
Web: Social Media (Twitter, Blogs, Facebook, etc.), HTML, Google Analytics, CMS (Wordpress, Weebly, etc.)
Research/Academic: SPSS, Millennium

Marketing/PR
PR: Copy writing/Editing, Grant writing, video production, graphic design
Marketing Research: Survey design/analysis, sampling, focus groups, literature reviews
Journalism: AP Style

OTHER ACTIVITIES

Volunteer

Tiyya, Advisory Board Member (2014-Present)
Mission: Providing basic necessities and educational opportunities to refugees, immigrants, and displaced American families.

Vietnamese American Arts & Letters Association (VAALA), Board Secretary (2013-present)
Connecting and enriching communities through Vietnamese art and culture
-Recipient of California Arts Council Professional Development Grant to attend Americans for the Arts Conference, 2017
-Co-Director, Viet Film Fest, 2016
-Board Member, 2015
-PR Chair, Viet Film Fest, 2015
-Programming and Technical Coordinator for Vietnamese Film Festival, 2014
-Moon Festival Director, 2014
-Registration Coordinator for VAALA's 2013 Moon Festival serving 300 children ages 5-15

Common Ground, Organizer (2013-2015)
common ground is monthly open mic organized by progressive Vietnamese American community members, artists, and activists committed to cultivating a positive and safe healing space for artistic growth and community empowerment. Main duties include:
-Creating and maintaining website: www.commongroundoc.com
-Social Media and marketing (Blog, Facebook, Instagram, etc.)
-Artist and Community Outreach
-Received Emerging Leader Award (Common Ground), 2014 through the Office of CA Senator Lou Correa (34th Senate District)/OCAPICA recognition of Asian American leaders and organizations that have contributed to the Orange County community

Project MotiVATe, Mentor & Volunteer (2013-2016)
Mentor at-risk, Vietnamese American teenagers by developing their academic, social, and cultural skills.
-Awarded "Mentor of the Year 2013-2014"

Yorba Linda Public Library, Computer Class Assistant (2013)
Assisted senior citizens 1-2 times a month during classes on using the web, Facebook, and e-readers

United South End Settlements, Tutor, Adult Education (2012)
Tutored adults in math, reading, and writing each week in preparation to earn their GED

UCSD Student Health Advocate, Officer (2009-2011)
Taught students about general and sexual health issues through outreaches and events. Supported on-campus health clinic with patient in-take and informational services

UCSD Sixth College Ambassador and Mentor (2008-2009)
Coordinated and ran Freshman Orientation events

International
Vietnamese Advanced Summer Institute (VASI), 2011
Intensive advanced Vietnamese language course for eight weeks conducted through Vietnamese Language Studies in Ho Chi Minh City, Vietnam supported by the U.S. Department of Education Fulbright-Hays Group Projects Abroad